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SA Tourism Commission ‘in discussions’ with Taste Down South campaign over use of film library




The South Australian Tourism Commission (SATC) says it has had “discussions” with the creators of the unofficial Taste Down South tourism campaign about the use of film library vision.

The campaign, which purports to promote South Australian food, wine and tourism, sparked controversy last month for its risque slogan, “Go Down South, With Your Mouth”, taken by many as a double entendre.

The SATC immediately distanced itself from the campaign, with a spokesperson saying at the time: “It’s so not us.”

The campaign video…

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